Business_peopleQuick Overview:

  1. The definition of a case study
  2. Case studies: An integral part of content marketing

Content marketing plays a chief part in building your business’s reputation and helping to attract traffic to your website (thus generating possible business leads). Writing a case study is more of an art rather than a science. Some people are good at it, while others are completely clueless on what goes behind an effective case study. However, if you can master the art or even hire someone to write one or several for you, you’re well on your way to attracting extra business over the long term.  Especially considering that a case study is used to demonstrate how your product/services are beneficial and even effective for your customers. If you have proof behind your claims, you can expect leads to practically beg you to take their money.

  1. The definition of a case study

Case studies are nothing more than success stories or reports. They typically discuss problems that a client or targeted market might have (acne sufferers, for example), and how their product or service helps the customer cope or eradicate the problem. These case studies may be used in place of or in addition to testimonials.

Some case studies are treated as mere experiments. Internet marketers may create a case study to publicly document everything they’re learning about a particular topic such as SEO or Social media.

The original purpose of the case study is to share crucial data or the results of a particular situation so people can learn from other peoples’ failures or successes.

  1. Case Studies: An integral part of content marketing

If you’re curious as to how having a well written case study for your business may attract additional leads, take a look at the following short list of benefits that will impact your business.

  1. Case studies may be used to showcase your expertise in a particular subject or industry. They act as “living” testimonials for what your brand or business can accomplish.
  2. They may be used to demonstrate to your ideal client what you’re capable of. Saying you’re the master at so and so is completely different from being able to say you’re an expert at SEO (for example) and being able to back up your claims.
  3. A case study may prove beneficial in helping provide missing clues to other internet marketers who are experiencing similar problems.
  4. General testimonials rarely mean anything anymore. However, a case study acts as a subtle but powerful endorsement of your company. A page-full of testimonials may be meaningless, but a portfolio of case studies (successful ones that is) may go a long ways to achieving additional business leads.

Business_People (1)After finishing reading the above list, you may be thinking “That’s all well and great, but just how much these things cost me?” The beauty of case studies is, not only are they powerful, they’re also inexpensive to create. If you’re a talented writer you can make one yourself. If writing was your least favorite subject in school, there’s still the possibility of outsourcing it