Category: Business Growth

harvey thomasThere is no doubt the advent of Cloud Computing has changed many things in business. It;s opened up truly functional software to the SME market and it’s made many millionaires into the bargain.

It has also spawned many start ups as people jump on the Cloud bandwagon. And supplying people to the Pre-IPO and angel funded SaaS market ahs become a very specialised niche.

Harvey Thomas, based in Milton Keynes are an agency who focus solely in this unique market. All of their recruiters are authorities on all matters cloud computing.

Creating a Career in Business Development Arena in Cloud

And, one of the speciailst areas in this key market is the discipline of Pre-Sales in Saas which is starved of tipo candidates with both specialist and general skills

Job applicants these days, however, are in most cases expected to be aware of up to date sales strategies, and employees with exposure to the up-to-the-minute developments tend to be thin on the ground, meaning that organisations wanting to recruit skills for their sales procedures, efforts could have difficulties seeking the right hire.

Hiring experts hunting for such type of skill have to possess an in depth knowledge of the digital sales jobs business, all the diverse fields within it and the way that they work together.

Specialist Recruitment

Harvey Thomas is a specialised recruitment outfit for Business Development and its sales staff have a in-depth appreciation of vertical pre-sales in the Saas sources.

When founder Jon Eyers created Harvey Thomas in 2008 and concentrated Software Engineer Recruitment and Development work, nobody really knew what a great part the internet was going to play in the time to come for Software Engineering and pre sales.

Nowadays the agency is a model of reputable recruiting practise in the continuously shifting Cloud Development, Customer Success and pre-sales, having stayed up to date with all innovative advancement of information technology and the trending world.

Track Record

The recruitment organization has a real track record which includes over 10 years of fulfilling their customers’ employment requirements for competent, avid and educated new internet Sales personnel.

“In addition to having a sizable database of likely skilled potential employees that we have developed over the years, a large amount of our recruitment consultants have worked in the internet commerce or online marketing sphere, so have an impressive knowledge of the competence that a potential hire needs, and also where to come across the most excellent people,” says Harvey Thomas co creator Jon Eyers, who developed the corporation from the start with his business associate Tom Sturgess, remarks, “We keep a log of all Cloud, Customer Success job seekers we’ve placed in the past and keep in contact with them regularly, so we know if they’re ready to change jobs and then we can match them with acceptable customers’ specifications”.

“We are also extremely busy with software and channel sales recruitment at the moment. After all, what is any software ompany without sales and top sales people come at a real premium”.

“It’s taken plenty of years, but I can now assertively declare that we have a number of extremely big productive – and popular – people on our lists quite frequently looking for more skill.

On the other side of the scale, our customers comprise of new little technology companies who approached us because they heard how we have a flair with choosing superior trainees with digital marketing necessary skills.

You can find Harvey Thomas by clicking the link.

More on recruitment in Digital Marketing

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When I look at the start of my working life (a lot further back than I care to remember), things seemed to be constant. There was a very set way of doing things.

I’m not sure when the pace of change started to ramp up, but somewhere in the mid to late 80s would be my guess. We witnessed and incredible technological revolution. Computing speeds raced exponentially ahead and the Internet reared its head. Change accelearted to an unbelievable pace.

Change In The 80s

As it happens I was working in recruitment at the time, IT to the City. And the first apparent change was email usurping the fax machine. When we received CVs by post or fax, there was a very limited amount of times a candidate could send out his or her CV. So, agencies tended to specialise and that was how they had a unique selling point to their clients.

However, email meant a candidate could suddenly send their CV to two hundred agents at the push of a button. Suddenly every agency had every CV. Uniqueness gone in an instant.

A Different Perspective

So, it was quite interesting to talk to Doug Bates at Intelligent People about the pace of change in Digital and Online Marketing. Having experienced this funamental change in the recruitment process I wanted to find out if similar changes have taken place since I walked away from the business.

“No, I don’t think so”, he says thoughtfully, “not in the recruitment process itself, wqe are still in that same footrace to present candidates but we try to differentiate in other ways”.

Go on, Doug.

“We are very diligent in the type and mnature of the business we take on. We have an outstanding market reputation and we won’t just take any role on. We will meet with a new client, understand him, his project or business domain, the client environment and then propose a solution to the problem the client has. We’ll normally only work on exclusive business. We are, I guess, more of a boutique agency”.

“Of course, we do this to achieve higher fees and to take the competition out. But, when we engage we have a 73% success rate, so our cliewnts come back for more and become very loyal to us. Often a client will come to us via a strong recommendation or after they have failed using traditional methods and / or agencies”.

“But, that is just our preferred modus operandi. The change we have seen since we started out in 2002 is within Digital Marketing itself”.

The Change In Digital Marketing

How has the market changed?

“Well, we have seen huge increases in the power and effectiveness of technology coupled with the move to cloud computing and SaaS applications.This had made technology, very powerful and highly functional technology available to a whole new raneg of businesses. But it’s also spurned a whole new raft of actual functions with Digital marketing. This coupled with general advances in the Digital space and companies learning how to make the best of the digital space. It’s made the market totally alive with change happening aty an incredible pace”.

Can you give me an example of that change.

Job Function Change

“How many would you like?”, he smiles and takesa a sip of coffee. “Let’s look at CRM, back in 2002, CRM systems were basic and morfe or less just databases for emailing at best. Now all sorts of analytics hang aropund the CRM, the customer journey is measured, customer engagement is measured and tracked and related products pushed. Location marketing springs from this as does online performance marketing and online trading. So, we see not just CRM jobs and vacancies but also all of these other highly demarked, deep niche if you like, job functions as well”.

So, in essence job functions have become much more specialised?

“Absolutely, ten years ago, we were not recruiting growth hacker jobs for example. Digital and Online marketing jobs were very linear and covered a broad remit. Nowadays, they are far more specialised and demand very deep and specialist skills in these critical new areas of online marketing”.

Last question then. What’s your buggest area of hiring.

Product Manager Jobs, without doubt. We have a specialist team that deals withj all things Product Management and that is one of our most succesful areas. We have an enviable reputaion in this market, which is good because its very profitable”, he smils again.

Many thanks Doug for your time and knowledge it was a very interesting hour.

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Hi John again,

window_glass_tintingIt’s a question I asked Martin Schaller of Tintmaster in St Albans…

“Haha, lots and lots of reasons”, he is genuinely laughing, “I have to say I have had some weird and wonderful reasons why people have asked me to tint their windows, but generally, there are sound reasons. Privacy, to keep a room or office cooler, for safety reasons, and of course, on your “boy racer” car top look good”!

So, what is the most popular tinting you do?

Popular Tinting

“Cars, without question”, he replies, “personally, I think it looks really good on a car. The thing is, what we do is a lot cheaper than having tinted glass from the manufacturer. So, we get a lot of people with new cars would rather come along here and have film appended, because you can’t tell the difference, than pay thousands to the car dealer for tinted glass”.

I can understand economics, but why do you think car owners like to have tinted windows?

Privacy Offered

“Well, as I said, is does look good, and some people like the in-car privacy it offers. I’m not sure why people want that privacy, but it does offer a fair degree, certainly people can’t see any detaillg from outside. Wo also find we do a lot of executive cras and chauffering companies – I think when they are ferrying around VIPs and high profile people, they like the privacy tinting offers”.

“And, of course, there are a whole range of different coloured shading we can add…well you have to pander to the desires of customers don’t you”?

“But, it’s the same with home and office. In some circumstances people want privacy. We did some external window tinting for a company working on some sensitive stuff, they didn’t want people to be able to see what they were doing inside”.

I can understand that, what other instances for, say offices?

Solar Benefits

“Well, certainly we’ve had situations where solar film has been added. When an office is in direct sunlight, it can get extremely hot. If you add reflective film or tinting a lot of that heat energy is reflected as opposed to ebing absorbed. In this instance, you can see huge savings as you don’t need to use so much air con time. Air conditioning is expensive to run for a large office. There is also film that allows sunlight to be reflected or absorbed depending on what you want”.

Safety Film

So, you do safety film as well?

Yes, to Regulation 14 standards (an EU standard from health and safety at work directive), this can be vital in the workspace. Imagine glass that breaks easily in a manual work environment. It can be extremely hazordous. So, our safety film upgrades the glass to to a high safety standard that means it is very difficult to break, but also that it doesn’t splinter in to shards when it does. Again, it is far cheaper to have us add film that to replace ordinary office, or workplace windows with toughened safety glass. Our safety film is just as effective and to the same standard.

So, no matter what sort of window tinting you want…car window tints, home window tinting or safety film for your office or workplease, give Martin a call of visit his website at www.tintmaster.co.uk – you’ll be glad you did, it’s a more cost effective solution as opposed to actual tinted glass in every situation.

 

 

 

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Business_peopleQuick Overview:

  1. The definition of a case study
  2. Case studies: An integral part of content marketing

Content marketing plays a chief part in building your business’s reputation and helping to attract traffic to your website (thus generating possible business leads). Writing a case study is more of an art rather than a science. Some people are good at it, while others are completely clueless on what goes behind an effective case study. However, if you can master the art or even hire someone to write one or several for you, you’re well on your way to attracting extra business over the long term.  Especially considering that a case study is used to demonstrate how your product/services are beneficial and even effective for your customers. If you have proof behind your claims, you can expect leads to practically beg you to take their money.

  1. The definition of a case study

Case studies are nothing more than success stories or reports. They typically discuss problems that a client or targeted market might have (acne sufferers, for example), and how their product or service helps the customer cope or eradicate the problem. These case studies may be used in place of or in addition to testimonials.

Some case studies are treated as mere experiments. Internet marketers may create a case study to publicly document everything they’re learning about a particular topic such as SEO or Social media.

The original purpose of the case study is to share crucial data or the results of a particular situation so people can learn from other peoples’ failures or successes.

  1. Case Studies: An integral part of content marketing

If you’re curious as to how having a well written case study for your business may attract additional leads, take a look at the following short list of benefits that will impact your business.

  1. Case studies may be used to showcase your expertise in a particular subject or industry. They act as “living” testimonials for what your brand or business can accomplish.
  2. They may be used to demonstrate to your ideal client what you’re capable of. Saying you’re the master at so and so is completely different from being able to say you’re an expert at SEO (for example) and being able to back up your claims.
  3. A case study may prove beneficial in helping provide missing clues to other internet marketers who are experiencing similar problems.
  4. General testimonials rarely mean anything anymore. However, a case study acts as a subtle but powerful endorsement of your company. A page-full of testimonials may be meaningless, but a portfolio of case studies (successful ones that is) may go a long ways to achieving additional business leads.

Business_People (1)After finishing reading the above list, you may be thinking “That’s all well and great, but just how much these things cost me?” The beauty of case studies is, not only are they powerful, they’re also inexpensive to create. If you’re a talented writer you can make one yourself. If writing was your least favorite subject in school, there’s still the possibility of outsourcing it

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